Social Media

Social media increases your visibility among potential customers and humanizes your business. It’s a great way to get in front of an audience you otherwise might not be able to reach.

Before you start advertising on social media, please review and agree to our Social Media Procedures and Guidelines.

  • Your NMLS# in the page title - Example: John Doe, Mortgage Banker | NMLS#: 123456

  • Include this text in the bio/about section:
    Member FDIC | Equal Housing Lender | Inst. NMLS#: 472433

  • Use a compliant Facebook cover (with Equal Housing logo, FB logo, etc.) found in the Total Expert library

  • Use a professional headshot

Profile Set-Up Checklist

When setting up your social media profiles and pages, make sure you include this information to keep your account compliant.

Once your pages are set up, please fill out the form below to send marketing the links to your social pages.

Learn how to create and post reels on Instagram!

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Quick Guides

We’ve created “Quick Guides” to help you optimize your social media strategy.
Click on the links below to download.

Getting Started Checklist

Mortgage Hashtags

Content Ideas

Planning Worksheet

Best Times To Post

Increase Engagement

Video Quick Reference

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Social Media Presentations

Created to help you educate others or brush up on your own skills.

Professional Facebook Marketing

Social Media Strategies For Real Estate

Instagram Marketing

Increase Brand Engagement